Translated by « Mise en scène immobilière » and called in french « Valorisation immobilière », « Home Staging », was created in 1972 by Barb Swartz in USA. It is a set of specific marketing techniques consisting by enhanced a property to sell it faster and to the best possible price.
Contrary to Home Interior Design which focus on adapting home decoration to your tastes and way of life, Home Staging is a marketing tool which aims to give a neutral and pleasant atmosphere. All this by using creativity to control the budget and appeal most of potential buyers.
When a property remains too long on the market, the first reaction of a private or business person is to apply a price cut.
Did you know that the cost of our services is always less expensive than the amount of the initial negotiation or any price drop ?
Home staging will not help you earning money, but you will lose less while selling faster.