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Home staging

What is "Home Staging" ?


Did you know that a buyer makes his opinion of the property he is visiting the 90 first seconds ?
And that 90% of people are unable to project themselves into a home which is not well placed ?


Figures are relevant (sources FNAIM, France):

  • Following a Home Staging service the sale period falls to 19,5 days against 127 days usually
  • The average negotiation price decreased from 11,42% to 3,24% after performing an Home Staging
  • In 2005, a property enhanced by a Home Stager was sold twice faster. In 2007, it was sold five times faster
  • About 2000 real estate agents surveyed, over 90% of them recommend the Home Staging

Translated by « Mise en scène immobilière » and called in French « Valorisation immobilière », « Home Staging », was created in 1972 by Barb Swartz in the USA. It is a set of specific marketing techniques consisting by enhanced a property to sell it faster and to the best possible price.

Contrary to Home Interior Design which focus on adapting home decoration to your tastes and way of life, Home Staging is a marketing tool which aims to give a neutral and pleasant atmosphere. All this by using creativity to control the budget and appeal most of potential buyers.

When a property remains too long on the market, the first reaction of a private or business person is to apply a price cut. Did you know that the cost of our services is always less expensive than the amount of the initial negotiation or any price drop ? Home staging will not help you earning money, but you will lose less while selling faster.

What we offer :

  • Package 1 - Advices
    • Diagnostic visit
    • Illustrated report with detailed advices (materials references, paintings and furniture to be used)
  • Package 2 - Full realisation
    • Cleaning
    • Repair
    • Works (painting, floors..)
    • Storage / Space reorganization
    • Recovery / maximum use of the resources already present (furniture, painting...)
    • Room furnishings / textiles: Collection from shop + Freight + Setting up
  • A la carte
    • Pictures of the property after the Home Staging
    • Writing of the sale offer